Insights from the VBC team

Media & Insights

Notes on media representation, planning and buying, audience research, and building a media strategy that reaches, rivets and resonates.

Media Representation15 Mar 2026 · 2 min read

What a Media Representation Firm Actually Does

A media rep sits between the people who own airtime and the brands who want it. Here is what that means in practice, and when it is worth having one in the room.

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Media Consulting15 Apr 2026 · 2 min read

Media Planning and Buying in MENA: Reach Without Overpaying

Reaching potential customers quickly and at efficient cost is a planning problem before it is a budget problem. A look at how planning and buying actually decide your cost per result.

Media Representation15 May 2026 · 1 min read

Why Free-to-Air Television Still Wins Attention in the Middle East

Free-to-air television keeps delivering the kind of undivided attention that is getting harder to buy anywhere else. Why that matters for brands in the region.

Insights15 Jun 2026 · 1 min read

Social Listening: The Research Step Most Campaigns Skip

If your ad lacks insights, it's simply dead. What industry research and social listening actually surface — and why campaigns that skip them tend to answer the wrong question.

Media Consulting15 Jul 2026 · 2 min read

The 3Rs of Media Strategy: Reach, Rivet, Resonate

Reach gets you seen. Riveting holds attention. Resonance is what people carry away. Missing any one of the three quietly wastes the other two.